Information Architecture is at the base of good design. A good architecture makes website navigation simple and intuitive.

Awesome contents without an accurate architecture are likely to become contents that no one will be able to find.

Usability is an index of the user experience quality on a website. In simple terms, it indicates how much easy to use it is.

If a visitor is having troubles using a website, it will simply leave. On the other hand, why should he stay? The internet is so huge, it surely has many alternative solutions to offer.

Web usability is often underrated, but it’s actually the best feature of a successful website.

Graphic design and visual impact are fundamental to encourage users to stay on the website.

A well done graphic design conveys professionalism and competence, and it increases the users’ confidence. This is especially true for firms and commercial activities, whose image is based on the user’s perception.

Development takes place in compliance of the current web standards.

Coding standard-compliant websites makes them more stable and compatible; it also reduces development and maintenance times and costs, and improves the website’s search engine ranking.

Your website can be full of amazing and interesting content, with a great graphic design and perfect content organization, but none of these make sense if it doesn’t get visitors.

Website development with Search Engine Optimization (SEO) in mind allows users all over the net to find it, and increases the traffic flow.

… and not only. A dynamic and reactive interface improves website interactivity, and has a huge impact on the user experience.

Thanks to Javascript, it’s possible to turn a simple website into an interactive experience: custom animations, dynamic image galleries, instant form validation and much more.

Oh, it’s also a web standard, fully supported by all the major browsers.

Before its launch, the website is tested on all of the main browsers, to ensure it’s displayed consistently and properly.

Because of the web’s very nature, it’s not possible to predict on which hardware and software the website will be displayed: that’s why cross-browser compatibility is fundamental.

Once deployed, but before the actual launch, the website must be tested from as many users as possible, to report and fix any residual bugs and flaws.

A multiple user testing drastically decreases the risks of malfunctioning and undesired behaviors once the website will be launched.

Punctuality and deadlines are of capital importance. Time is precious, so why waste it? If there’s a deadline, it must be met.

This pertains both my work progress and the client’s readiness to delivery the required material for the website development.

Your website’s life does not end with publishing: regular maintenance is one of the most important aspects of a website’s design.

Be it the addition of new products, contents or images, or the correction of bugs, maintenance is fundamental to keep your website error-free, up to date and with optimal performance.

Content freshness and absence of errors keep a website’s reputation solid, to the eyes of both search engines and visitors.

A well designed website allows easy structural changes and addons installation.

Keeping at the forefront in modern economy is essential to avoid being swallowed by competition, and to stand out from the mass. As time (and trends) passes, your website will need to be partially or fully modernized.